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Thursday, July 14, 2005

Electronic Arts re-ups license with John Madden

Electronic Arts re-ups license with John Madden

After signing a 15-year agreement with ESPN, many speculated EA would forgo renewing their John Madden license and switch to an ESPN branded direction. Instead they wisely will keep the Madden name for the time being, agreeing today to extend the license for an undisclosed period of time. This means at least the first wave of next-generation versions of Madden for Xbox 360, Playstation 3 and Nintendo Revolution will have Madden in the game. Frankly, even after the big guy passes away I'd have a hard time imagining an EA football game by any other name. [more]

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