"European showcase event series resurrected for the launch of Xbox 360
Speaking to GamesIndustry.biz, Xbox VP Peter Moore has confirmed that Microsoft is planning to run a European showcase event once again this year, where it will present its Xbox and Xbox 360 line-up.
The X events were the key events in the calendar for Xbox right from before the launch of the original console, when X01 in the French Riviera city of Cannes gave European media an early glimpse of the system prior to its March 2002 launch in Europe"