"Microsoft touts day-one sellouts as new console sweeps the continent, promises more 360s to arrive before Christmas.

For all the differences people may have in color, culture, or creed, there's a certain amount of comfort to be found this holiday season in the knowledge that regardless of who we are or how different we may seem, none of us can find an Xbox 360 on store shelves.

Microsoft celebrated the second of five announced worldwide 360 launches on Friday, and today the company is chalking it up as a resounding success, claiming day-one sellouts throughout the region.

'Xbox 360 sales have been tremendous this weekend' said Lisa Morgan, UK Managing Director of the specialty retailer GAME. 'We have sold out almost all of our initial allocation over the weekend, and have seen great sales on games and accessories too.'

Chart Track is reporting the 360 as the fastest-selling home console ever in the UK, beating out the previous holder of that distinction, Nintendo's GameCube. Of the region's 15 launch titles, 10 were in the top 40 list of UK game sales across all formats. Premium editions of the console outsold the core version 2:1." [more]