"Microsoft corporate VP Peter Moore said that he expects the games market to grow to 160 to 180 million hardware units in the next-generation; at present, the combined installed base of the Xbox, PlayStation 2 and GameCube is around 130 million units.
He reiterated his colleague J Allard's comment, made at E3 last month in Los Angeles, that the next-generation could touch a 'billion consumers' - but clarified slightly, saying that he was referring to the industry as a whole, including all three next-generation consoles, rather than simply to Xbox 360.
Speaking about the factors which will drive the growth of the next generation, Moore talked about the industry's need to broaden its audience, both geographically and demographically - and highlighted the growth of high definition television as a key factor which will drive next-gen consoles to new consumers"