"Tony Hawk was huge before videogames, but I don’t even think Mr. 900 would discount the fact that Neversoft and Activision have elevated his career to new heights. As birdboy gets older, his image and likeness for merchandising gets stronger; not a bad thing in anyone’s eyes, especially pro athletes that rely heavily on their bodies to make tha’ cha-ching. The Pro Skater franchise created a videogame frenzy a few years back with the help of Hawk’s endorsement, Neversoft’s development, and Activision’s implementation."
It amazes me how they can recreate this franchise and keep it fresh. Way to go Tony.