"Look out fellas, there's a new kid in the game development studio.

Last month's E3 did little to dissuade the stereotype that the only women working in video gaming do so in camouflage bikinis.

Touring the show floor with several female students, Jason Chu, chief operating officer with the DigiPen Institute of Technology, got a taste of the backlash to the industry's testosterone-laden sensibilities.

'We were looking at these posters of women in outfits,' Chu recalled. 'And one turned to me and said, 'This is why women aren’t in games.''

Blame gaming's nerdy male history or even society's expectations on what men and women can do for a living, but there's no denying that the people who create games are overwhelmingly male.

The times, they are (finally) a changing, however. Already well-represented in marketing and public relations, women are now moving into the creative areas of coding, design, art and production.
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Advocates say it's about time. The industry needs not just gender diversity, but a diversity of ideas they hope will lead to new types of games and, ultimately, new players. The challenge is finding the talent." [more]