"Xbox boss reiterates Bach's "touch a billion consumers" E3 message
Speaking to GamesIndustry.biz at the Tokyo Games Show, Xbox VP Peter Moore has praised Nintendo's "innovation with the new [Revolution] controller", and reiterated the need for the industry to grow into new markets.
"I want to give kudos for Nintendo for its attempt at innovation with the new controller," Moore commented, saying that the new device would -"bring people in that, as Iwata-san said, are either lapsed gamers or gamers that are intimidated by the complexity of the controller."
In the second half of our interview with Microsoft's head of worldwide marketing and publishing for Xbox, which you can read on the site today, Moore went on to argue that the digital lifestyle functionality of Xbox 360 will offer non-gaming consumers a similar incentive to get involved in the market - and reiterated the company's controversial message from E3." [more]