"With the Xbox 360 set to launch later this year this is the dawning of a new era in Xbox gaming. But you don’t have to wait to get full access to Microsoft’s next-gen machine because the Xbox 360: The Official Xbox Magazine website is now online at OXM.co.uk.

With ex-C&VG alumni Graeme Boyd at the helm (we’re pretty sure this is a good thing, though you’ll forgive us for shouting SPLITTER!), you’ll find the hottest Xbox 360 news updated every minute of the day, the latest previews of the Xbox 360’s freshest games, and the most exciting Xbox 360 community where you can chat, discuss, debate and berate.

You’ll even be able to snatch a sneak peek at the upcoming launch issue of the Xbox 360: The Official Xbox 360 Magazine (hitting shelves on September 15) and get the full lowdown on why it will change the way you look at games magazines forever.

Of course there’s nothing like a hefty bribe to sweeten the deal so here’s the pitch: you could be the first person in the UK to own an Xbox 360 if you enter OXM’s exclusive online competition. One lucky winner will be the proud owner of a brand new Xbox 360 as soon as it’s released!

So don’t sleep through the dawning of a new era in Xbox gaming - get online at www.OXM.co.uk and take control of your Xbox 360 experience!"