"Could Sony be planning to surprise everyone with its PlayStation 3 plans? With the introduction of Blu-ray, and the next generation games market up or grabs, the company is getting ready for the fight of its life. Colin Campbell looks at Sony's big conundrum...

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Image Rumor is that an announcement is due some time in the next eight weeks. Of course, a rumor in the game industry carries about as much value as an Albanian supermarket voucher. Next Generation merely reports the existence of the rumor; we're in no hurry to win Gamespot's dreaded 'Bogus' rating in its excellent Rumor report.

But we will take the opportunity to ponder this puzzler; what the hell is Sony up to? Let's speculate.

First things first

Sony's ultra-high level Destination PlayStation conference is due to take place in Florida at the end of February.

Only senior publishing and retail executives will be invited. Between games of golf and fruity fine wines, they'll be hearing some of Sony's master-plan to shape not just the future of the game industry, but the future of media consumption as a whole." [more]