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Monday, July 18, 2005

Ninja hurtles towards global glory

Ninja hurtles towards global glory

"A Cambridge-based computer games designer is undergoing huge growth as it goes all out to launch a blockbuster into the multi-billion pound Playstation 3 (PS3) games market that opens next Spring with the launch of the new games console.

Ninja Theory Ltd, has moved into new premises on Hills Road in Cambridge to accommodate the 200 per cent staff growth it will need over the next six months to develop its Heavenly Sword title.

Funded by money from its deal with PS3 makers, Sony, Heavenly Sword (HS) is the only game under development at Ninja Theory in an almost all or nothing scenario.

Using the very latest technology the firm - headed by three 30-somethings - hopes to hit the big time, replicating the success of games such as Lara Croft: Tomb Raider.

Nina Kristensen, co-founder and chief development officer, said: “It is all about establishing the HS franchise and controlling a really powerful IP. A very successful title has the potential to generate tens of millions of pounds for the company.

“Heavenly Sword is the most anticipated original game for PS3 according to and we are gunning for it to become one of the first great exclusive games for that platform.”" [more]

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