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Saturday, July 16, 2005

When Is A 100GB Blu-ray Disc Not A 100GB Blu-ray Disc?

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When Is A 100GB Blu-ray Disc Not A 100GB Blu-ray Disc?

"The key with technology is to be first, right? Wrong. As neatly summed up by Benny in his “Benchmarking Blues” editorial last week, too many companies push technology out the door before it is ready for market consumption. From a News Editor perspective, too many companies also brag about a breakthrough before they have properly nailed it down.

We’ve seen it time and time again with hard drive announcements and memory speeds. “xxxGB/MHz Achieved” with the final line “available in the year 200x”. My question(s): Is it an achievement if it is mostly theoretical and is the company that then brings it to market first - but whom announced it second - really a silver medallist? It’s like those readers who like to type First Post!!!!!!! on a comments page. Well yes you are, but did you have anything tangible to say?

So, looong drop intro apart (I had to get that off my chest), Blu-ray disc manufacturers seem to be doing the same thing proclaiming 50GB/75GB/100GB discs, then slamming in a "but..." Cue Sharp and its proclamation about a 100GB Blu-ray dual layer disc."

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