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Thursday, July 14, 2005

Electronic Arts developing next-gen console game in Japan

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Electronic Arts developing next-gen console game in Japan

"EA's David Gardner outlines corporate plans to expand in Japanese game market by developing locally.

According to the latest issue of Famitsu magazine, Electronic Arts is planning to increase its market share in Japan by developing games targeting the country's gamers. The magazine features an interview with EA's David Hardner, senior vice president of international publishing. Gardner currently oversees EA's European and Asian publishing operations, which account for more than half of the company's $3.1 billion annual revenue.

In the interview, Gardner revealed that his company will employ two major strategies to expand its market share in the Japanese gaming industry. The first step will be to narrow down the number of games the company imports to Japan, selecting games most suited toward the taste of local consumers."

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