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Saturday, September 24, 2005

The Nintendo Development Structure

The Nintendo Development Structure

"Since May 2002, after Hiroshi Yamauchi departed from his position of nearly 50 years as Nintendo's president, Nintendo and its new leader Satoru Iwata have been evaluating the transition it must make in the 21st century to satisfy its consumer base all the while attracting first-time customers. Specifically, Nintendo has taken a big step in preparing its development groups in loom of maximizing production and innovation for the Nintendo Revolution and Nintendo DS. The past few years have seen Nintendo president Satoru Iwata conducting many experiments by rearranging and forming several new divisions. The last major Nintendo restructure in early 2000 consisted of dividing Nintendo development groups into six divisions:

* Nintendo Research & Development 1 (R&D1)
* Nintendo Research & Development 2 (R&D1)
* Nintendo Integrated Research & Development (IRD)
* Nintendo Entertainment Analysis & Development (EAD)
* Nintendo Special-Planning & Development (SP&D)
* Nintendo Research & Engineering (R&E)

Although there were six full and capable divisions, the ratio of staff heavily favored general manager Shigeru Miyamoto and deputy manager Takashi Tezuka's Nintendo EAD group." [more]


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