"Sony is asking help from the game designers to help develop games for the upcoming gaming console from the company the Sony Playstation 3. They have written a program and are inviting the video game designers and developers to become a part of the process of developing games for the console. The aim is to get the games to create in-game scenarios and design schematics for new game titles on the PS3.

The program is called “Game Yaroze! 2006”, which is not something new from the company. They had launched a similar program when they were planning to launch the first version of the Playstation. In fact, that program was so successful that many initial games for the console were developed on the basis of the result of the contribution from these gamers and developers.

Sony is expecting contributions from both professional and amateur video game designers. The winner of the contest would be granted free access to a Sony studio and development team. Moreover, this would also include funding and living expenses for the time spent in the program. The winner would get to manage and direct his own game into a production release for the Playstation 3." [link]