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Monday, December 12, 2005

Xbox 360 meets cold shoulder in Japan

Xbox 360 meets cold shoulder in Japan

"Microsoft Corp. launched its new Xbox 360 video game console in Japan on Saturday, only to find that it received a more subdued response than it did in Europe and North America.

The BBC quoted a senior store official as saying that the customer reaction had been somewhat 'subdued', with fewer than 50 consoles sold in the first two hours.”

The next-generation Xbox 360, with a price tag of 39795 yen ($330) comes ahead of next year's launch of PlayStation 3 and Nintendo Revolution.

But despite the early market entry of Xbox 360, consumers in Tokyo appeared muted on Saturday in their enthusiasm in contrast to the excitement generated at the console's US debut on November 22.

Only about 10 people were in line when a central Tokyo outlet of the Bic Camera consumer electronics chain opened its Xbox sales counter at 7am." [more]

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